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Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM04)
Details

ABP Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM) has been specifically designed as an advanced course for mid-level and senior industry practitioners. PGDSBM course combines the two crucial disciplines providing the academic background for making marketing decisions and understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in business development.

  • Course Title
    Postgraduate Diploma in Strategic Branding & Marketing (PGDSBM)
  • Batch
    04
  • Start Date
    2025-01-17
  • Class Time
    Every Friday (08:00 PM-10:00 PM)
  • Total Credit Hour
    1200
  • Study Mode
    Online

Fee Details
Onetime Payment
40500
36500
Instalment No Amount
1 10000
2 10000
3 10000
4 10500
Total Payable Amount 40500
More Details:
    Unit 1: Foundations of Branding and Marketing
    Unit 2: Integrated Marketing Communications (IMC)
    Unit 3: Strategic Brand Management
    Unit 4: Strategic Marketing
    Unit 5: Digital Marketing and Social Media Marketing
    Unit 6: Data-Driven Digital Marketing

Admission Prerequisites for PGD Learners: 

  • Learners must hold a Bachelor's degree or Degree (Pass Course) or equivalent qualification.
  • Learners must have a reasonable understanding of English to participate in studies and exams.
  • Learners must have a stable internet connection, laptop/PC, webcam, and microphone to avoid disruptions or complications while participating in classes and exams.
  • Learners must commit to maintaining academic integrity, and any form of plagiarism as well as usage of AI is strictly prohibited in exams
     

Document Requirement:

Online Admission for Postgraduate Diploma in Project Management (PGDPM) form must also be accompanied by the following documents:

  • Certificate of achievement of previous qualifications
  • One Passport size photo
  • Copy of NID

Your performance in each module will be assigned one of four grades: 
Distinction: 80% or more – indicating outstanding performance. 

Merit: 65-79% – indicating a high degree of competence in the subject. 

Pass: 50-64% – an acceptable level of performance in which all learning outcomes have been achieved. 

Referred: 49% or less – a failure to achieve all learning outcomes. The module can be retaken provided that the attempt is made within the eligibility period. You will be referred in a module if your mark is less than 50%.